United Way Telethon, featuring Jordan Soto from Space Channel

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The United Way of Southern Cameron County’s second annual United We Give online fundraiser was a success.

That’s according to Michael Limas, campaign chair for two years running. This year’s campaign was made up of two parts: a cocktail competition at Las Ramblas at Market Square, the cocktail lounge Limas co-owns with his brother Fabian, and the 4 1/2-hour Facebook Live telethon held on Dec. 22. Together the events raised between $15,000 and $16,000, with the telethon sponsors responsible for more than 75 percent of donations, Limas said.

The cocktail competition, with all the entry fees going directly to UWSCC, raised a little over $3,000 during the drive, which also featured a silent auction of items donated from local businesses, he said.

“In my opinion it was a success,” Limas said. “Of course we would have always liked more. But considering the circumstances, the landscape, it’s a huge win for United Way. Overall I think it went really well.”

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