With all of the fascination surrounding a Navy video capturing a curiously shaped “Tic Tac” UFO, the company Tic Tac itself is jumping into the fray next month, sending literal breath mints into space.
On August 4, the trip will commence in a custom vessel containing Tic Tac packs of various flavors, like Freshmint, Orange and Fruit Adventure, with “phrases that inspire moments of connection prompting a kind, refreshing encounter with our alien friends” printed on them. The exterior of the vessel will also project messages and greetings on a scrolling ticker-tape board. People can submit their own messages on Tic Tac’s Twitter, Instagram and Facebook social media pages to be displayed from space.
“Tic Tac® has a very strong connection with the history of space, having launched the same year that American astronauts landed on the moon in 1969 and the UFO reference that has made news for over 15 years now,” said Noah Szporn, Senior Vice President, Ferrero Sugar Confections North America. “Our fans have been so receptive and excited by the UFO connection, especially in the last few months, that it seemed fitting to send our own Tic Tac® vessel into space containing the universal mints while displaying their personal words into the galaxy.”
Breath mint manufacturers don’t usually launch space flights alone. Tic Tac will work with Sent into Space, a marketing company that specializes in space-themed campaigns and publicity events, to grab stellar photographs of its product against the black background of the universe and the Earth’s curvature. Sent into Space has serviced clients with its high-altitude balloon flights from Samsung and Disney to Barbie and Sony.
Upon landing back on Earth, 100 Tic Tac packs from space will be distributed to fans following the company’s Twitter, Instagram and Facebook pages, where the company will post relevant instructions for receipt. Of course, everyone will be able to purchase limited-edition Tic Tac® breath mints later this year at major retailers nationwide.