After 15 successful consecutive missions, including three escape tests, New Shepherd will be the first civilian craft to kick off the space tourism era, jumping ahead of SpaceX and Virgin Galactic.
What really stands out is the cargo. Mr. Bezos himself, putting it all on the line for 11 minutes in space, with his brother, Mark.
The two are set to lift off in late July, and you can watch it live right here on Space Channel.
Our newsroom has reached out to SpaceX and Virgin Galactic, but as of now no comment on this developing story.